According to Statistics Canada, people over the age of 45 account for half of Canada’s population. Most notably, those in the 45 to 60 category, the wealthiest generation in Canadian history at the peak of earnings potential, account for nearly one-third of the population. In the Greater Montréal area, this represents well over one million people. Now that’s a large market with lots of buying power! And we intend to entice them to visit Salon des Baby Boomers Plus with a massive promotional campaign in both English and French media.

The “mature” consumer wants what you’re selling

Being 60 isn’t what it used to be. Nowadays, it’s the new 45! Today’s mature people live life with gusto. They’re healthier and more vibrant than ever and they’re constantly looking for better ways to enhance and enjoy their lives. And they have the money to do this in every consumer category, from financial planning to travel to health spas and everything in between. Your participation at Salon des Baby Boomers Plus will put your business at the forefront of this new wave of economic growth.