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As an exhibitor at Salon des Baby Boomers Plus,
you’ll capitalize on a market with enormous economic clout
According to Statistics Canada, people over the age of 45 account for half of
Canada’s population. Most notably, those in the 45 to 60 category, the
wealthiest generation in Canadian history at the peak of earnings potential,
account for nearly one-third of the population. In the Greater Montréal area,
this represents well over one million people. Now that’s a large market with
lots of buying power! And we intend to entice them to visit Salon des Baby
Boomers Plus with a massive promotional campaign in both English and French
media.
The “mature” consumer wants what you’re selling
Being 60 isn’t what it used to be. Nowadays, it’s the new 45! Today’s mature
people live life with gusto. They’re healthier and more vibrant than ever and
they’re constantly looking for better ways to enhance and enjoy their lives. And
they have the money to do this in every consumer category, from financial
planning to travel to health spas and everything in between. Your participation
at Salon des Baby Boomers Plus will put your business at the forefront of this
new wave of economic growth.
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